For the woman healing out loud

your SOFTNESS is your SUPERPOWER

I support women as they build businesses, tell their stories, and rise gently into their power—without abandoning who they are to get there.

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MEET THE FOUNDER & CEO

hey, I'm Hutton!

I’m a producer, founder, storyteller, and mom. For years I performed strength while quietly healing. Now I teach women to build from the softness they once hid. Your lived story is not a liability — it’s your legacy. And my work exists to help you bring it forward.

15+ years in television casting for major networks including FOX, ABC, NBC, and Netflix

Producer of 20+ nationally aired TV shows, including The 1% Club, Farmer Wants a Wife, and Mental Samurai

CEO & Founder of Shop Irie Girl, a lifestyle clothing brand featured in national media and major news outlets

Creator of The Soft Power Method, a nervous-system–led approach to business growth

Known for transforming lived experiences into business strategy and brand power through storytelling

Why Women TRUST my work

I don’t teach from theory. I teach from what I’ve walked through.

I hold space for women to build in long-term alignment, not short-term urgency.

Every client experience is rooted in nervous system safety and emotional sustainability.

I help women grow without abandoning themselves, their values, or their season of life.

My approach blends storytelling, business strategy, healing work and embodiment practices.

Soft power is not about doing less — it’s about doing it from a regulated, rooted place. My work integrates lived experience with strategic guidance, so you’re not just seen for what you create, but supported for who you are while you create it.